Every program needs a symbol.
Something people recognize.
Something that carries meaning beyond words.
For the Voyageur Trades Program, that symbol is John Baptiste.
Unveiled as the official mascot of the program, John Baptiste represents more than a character—he reflects the spirit, history, and values that define what this program stands for.
John Baptiste, a modern-day voyageur, is inspired by the original voyageurs—skilled, resourceful individuals who travelled vast distances, adapted to changing conditions, and relied on both knowledge and teamwork to succeed.
Those same qualities are at the heart of today’s skilled trades.
John Baptiste brings that connection to life in a way that feels immediate and relatable. He bridges past and present—honouring the legacy of Métis voyageurs while representing the next generation of tradespeople building their futures today.
As the official mascot of the Voyageur Trades Program—an initiative of the Rupertsland Institute—John Baptiste stands for the values that guide every apprentice and mentor involved:
He represents the journey apprentices take—not just to learn a trade, but to build confidence, identity, and a sense of belonging within the industry.
John Baptiste will play an important role in how the Voyageur Trades Program shows up in the world.
You’ll see him across program materials, events, and digital platforms—helping tell stories, create connection, and make the program more accessible and engaging for a wide range of audiences.
Whether he’s guiding someone through what the program offers or appearing alongside real apprentices and mentors, John Baptiste adds a human element—one that reflects both tradition and forward momentum.
What makes John Baptiste different is what he represents.
He’s not just a visual identity.
He’s a reminder.
Of where this work comes from.
Of the people it’s meant to support.
And of what’s possible when opportunity meets preparation.
The Voyageur Trades Program is about creating real pathways into the skilled trades—through mentorship, experience, and community connection.
John Baptiste carries that story forward.
A symbol of the past.
A presence in the present.
And a guide for what comes next.
Watch for John Baptiste at events near you—he’s just getting started.
“I’m really proud of my heritage, and this is a way for me to give back and support the next generation.”
“I get a lot of joy from seeing apprentices grow and succeed in their own careers. For me, this is an opportunity to giving them the support and confidence to move forward.”
“I want apprentices to leave with skills they can take anywhere and a mindset that sets them up for success.”